Pangasinan: Matutina's Seafoods [May 2011] Annex 3

As we were traveling back to Manila, lunch stop-over in between La-Union/Baguio to Pangasinan stretch, was the famous home-cooked style cuisine by Matutina's Seafoods in Urdaneta City, Pangasinan. Matutina's has also branch in Dagupan City & Baguio.
My companions had frequently visited Matutina's every time they travel in the North Luzon area.  It was my first time and I was attracted with the restaurant's  Filipino touch of wooden furnishings, clay pots, lamp oil and the whole interior. Although it's a little humid at around 3:30PM, diners would greatly enjoy the ambiance and al fresco setting at night. The food is considerably of reasonable price, a value for your money.
L-R: Adobong Pusit, Pinakbet, Lechon Kawali, Inihaw na Bangus & Sinigang
Matutina's signature Sinigang was truly satisfactory, it has its own tempting "lasa" [taste] and zest. I also almost finish the whole serving of Adobong Pusit, although its made of little slices of squid, we love the balanced element of soy sauce/vinegar/spices with spicy green chili in it. The guys can't get enough of the Lechon Kawali [deep-fried porky], I gave it a pass, my concentration was with the squid and vegetable. But did you know that in the North area, pork meats are guaranteed freshly killed :) My father-in-law being a certified Ilocano, was born & raised in Cuyapo, Nueva Ecija; every time he goes home in Manila, be it him or the relatives. They always have a "pasalubong' [presents] for us - a whole bulk of Lechon Kawali! The Pinakbet is best eaten with the Inihaw na Bangus. Those dishes we prepare in our home more frequently, but what differentiate Matutina's is that you can distinguished the used of fresh vegetables and seafoods plus their deadly secret ingredients! :)
Bagoong Isda
Fermented fish sauce commonly known as Bagoong Isda is an Ilocano staple sauce, the counterpart of soy sauce/vinegar dip for most Pinoys.
"Gasera" or oil lamps above the ceiling
Matutina's Seafoods restaurant has been distinguished by many groups and media. It is said former President Gloria Macapagal-Arroyo frequents the place whenever she is Pangasinan-bound.
Matutina's has also been awarded as being one of the country's best restaurant in serving Sinigang & Daing na Bangus respectively. They annually joined the Bangus Festival. Truly the versatile Bangus [milkfish] can get to anywhere, from being a Sinigang na Bangus, Bangus Sisig, Inihaw na Bangus, Daing na Bangus, Boneless Bangus, Bangus Lumpia, Paksiw na Bangus, Steak Bangus, or just plain fried bangus!
fine wood-carvings
Ilocano-style garbage bin made of clay
wood & clay ornaments
more "banga" or jar clays inside the comfort rooms
During the meal the staff gives away  Buko Pastillas [candied coconuts] as desserts. I didn't get any photos of it though, my kid ate it all! :)

The next time you're off to North Luzon [Pangasinan, Benguet or Ilocos], take a stop to Matutina's, its easy on the pocket plus they have great food for your gastronomic adventure.

Matutina's Seafoods
Urdaneta Branch
Nancayasan Highway
Urdaneta City, Pangasinan
[t] 075.568.8288

Dagupan Branch
Bonuan Tondaligan
Dagupan City, Pangasinan
[t] 075.614.3162


  1. Hi Daryll. Matutina's is from my hometown (Dagupan City). You should try it at the original branch (the one in Tondaligan), just for the sake of trying, hehe. I've tried the branch in Urdaneta too, and I think the cooking is consistent naman, so it's good. :)

  2. Hello Tristan, your from Pangasinan! Yes I saw their branch in Dagupan, we'll give it a try next time! Thanks for the information :)
    Sarap ng sinigang, miss ko na tuloy! :D

  3. sounds like a great place for a stop-over while enjoying their food...and everything on your table looks so delicious. anyway, wishing you a great weekend! :)

  4. I love the place, it gives the feeling of being home while on the road and they really served the authentic filipino food.

  5. Ang cozy ng place. Madadaanan ba yan kapag papuntang Baguio?

    Visiting via Food Trip Friday. Hope you can visit my entry Little Korean


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