Friday, October 5, 2012

PhilHybrid: PuroMakapuno

Glutinous Coconut Meat

PuroMakapuno by PhilHybrid

Foodamn Philippines recommends a new breed of macapuno known as PuroMakapuno made by PhilHybrid. This is in time for the holiday season when most of us take time in planning our Christmas giveaways or token of appreciation.

Filipino desserts and snacks are often made from sweet-based ingredients such as halo-halo, native rice cakes, buko pandan salad, ube halaya, etc. Who could deny having a serving of makapuno even with your favorite ice cream flavor.
PhilHybrid PuroMakapuno

What differs PhilHybrid PuroMakapuno?
Facts shown makapuno by-end-products most of the time is loaded with too much refined sugars, making it too sweets and often times bottled with water and sugar, un-equal proportion of glutinous coconut meat that sometime sugar appears as extender of the product.

The brand was founded based from the vision of the late Speaker of the Philippine House of Representatives and Agriculture Secretary Ramon “Monching” V. Mitra, Jr. "Speaker Mitra was committed to produce, promote and expand the production of Makapuno in the Philippines by making embryo-cultured Makapuno seedlings more accessible to as many interested growers as possible. PhilHybrid Inc. started operations in August 2004. It owns the biggest pure embryo-cultured Makapuno plantation in the country. It also has an Embryo Culture Laboratory located at the University of the Philippines Los BaƱos (UPLB) Science and Technology Park, College, Laguna where embryo-cultured Makapuno seedlings are being cultured. It is the PhilHybrid Laboratory Center."  
glutinous coconut meat
check on the color (transparency)
the thicker and milky the consistency, the purer the meat
Foodamn Philippines noticed the  purity of the sweetened makapuno. Ordinary preserved makapuno in the market appears clearer in terms of consistency of liquid and  glutinous coconut meat. We gave this a thumbs up! The makapuno variety is available in sweetened version and sugar-free makapuno. It contains no preservatives and has a maximum shelf life of one year.

Selling Price:
500 gram glass bottle in easy open cap - PhP90 (approx. $2.19) (please view image above)
200 ml in fancy glass with gold cap and safety label -  PhP100 (approx. $2.43)

The fancy bottle are the ones used for personalized orders. The labels can be custom-made with company name and address, product net weight, and nutrition facts.

PhilHybrid PuroMakapuno is not yet available in the market, although they continuously joined in food bazaars and expos.  For interested parties, you may contact the company for pre-order arrangement.

Philhybrid Laboratory Center
UP Los Banos Science and Technology
Park College, Laguna 4031
[m] (0918) 929-1111

"This article is being published in partnership with Digital Influencers Marketing Summit 2012."