8th International Food Exhibition [IFEX]: The Trendy Awards

Got an invitation from CITEM to cover the 8th IFEX at SMX Convention Center in Pasay City. I was able to check the exhibit on its first day. This is a first section of IFEX article/s I'll make. 
The Trendy Awards Gallery, showcases the complete IFEX Philippines 2010 winners for the past 10 years' holding of the competition, comprising the 36 food products from the different regions in the country.
The competition has 4 major criteria:
  1. Newness of the Idea
  2. Product Innovation
  3. Packaging Design & Innovation
  4. Market Demand
More than the recognizable taste consideration, Trendy Awards puts a premium on a food product's tastefulness, in use, design, & presentation. 

The following food products' were some of the nominees for this years Trendy Awards 2011.
Antonio Pueo's Ready Mix Drinks

Barrio Fiesta's Bagoong in Pouch
Gabriela Malunggay Wine
Nutri Chips' Banana Chips
Q1 Misua
Moondish Dahon ngGabi
Treasures' Chicken Tocino
Double Delight Polvorons
YNut Roasted Pili Nut with Sea Salt
Rosechie Durian Tart
Daily Apple Banana Turmeric
Antonio Pueo's Coffee, Cacao & Tea
Criselda's Health Tea

Prizes and Privileges:

A.  Top three (3) winners
1st Prize 
1.   Trophy
2.   100% rebate on participation fee in IFEX 2011
3.   One full page color advertisement in IFEX Philippines 2012
4.   Product photo to be featured in IFEX 2012 Marketing Kit and website
2nd Prize
1.  Trophy
2.  50% rebate in IFEX Philippines 2011 participation fee
3.  Product photo and company info to be featured in IFEX 2012 Marketing Kit and website        
3rd Prize
1.  Trophy
2.  25% rebate in IFEX Philippines 2011 participation fee
3.  Product photo and company info to be featured in IFEX 2012 Marketing Kit and website
B.  Fourth to Tenth Placers
1.  Inclusion of products in IFEXPhilippines 2011 Trendy Award Showcase.
2.  Promotional feature/acknowledgement in the IFEX Philippines website
C.  Non Winning Entries
All non winning entries will be included in IFEXPhilippines 2011 Trendy Award Showcase.

Brief History

The Trendy Award competition was jointly initiated by the Center for International Trade Exposition and Mission (CITEM) and Chef Nancy Reyes-Lumen, Editor in Chief of Cook, The Culinary Lifestyle Magazine. Previously known as the Trendiest Philippine Products, this competition was conceptualized  in 2000, after the inception of the Gift Packaging Ideas showcase, one of the highlight segments of the Asian Ethnic Food Festival (AEFF) in 1999.  AEFF is popularly known today as the International Food Exhibition (IFEX) Philippines, the country's premiere showcase of Philippine food and beverages.
The launch of The Trendy Awards 2011 at the 8th edition of IFEX Philippines, happened last May 12 to 14 2011 at SMX Convention Center, Pasay City,  it marks another new decade of product excellence and creativity.

Golden Shell Pavilion, Roxas Boulevard corner Senator Gil J. Puyat Avenue, 1300 Pasay City, Philippines
[t] (632) 831.2201 to 09
[f] (632) 832.3965 / 834.0177


  1. sounds like you had great time! i want to have that dahon ng gabi in our philipine store here! :) sorry for visiting late and wishing you a great week.

  2. I love the YNut Roasted Pili Nut with Sea Salt!

    ynut, pilinut! hehehe.

  3. wow, i think id go for the malunggay wine and bagoong in pouch

    Enjoy the rest of the week, Here's my green entry for the week, hope you check it out too.
    Food and Passion
    I Love Darly!

  4. wow, coffee ,i so love coffee , thanks for sharing. continue living green.


Post a Comment

[ eat me. drink me. share me. ]

Please read our complete comment policy.

We will not post comments that:
1. Promote services or products (non-commercial links that are relevant to the blog post or comment are acceptable)
2. Are simply links to other sites, blogs, editorials, etc.
3. Contain vulgar language, personal attacks of any kind, or are offensive
4. Make unsupported accusations
5. Are far off-topic